On January 18, 2011, the EU Police Mission and BiH law enforcement agencies launched a public information campaign presenting the police of today - a force better trained, better educated and stronger than at any other time in history. Under the slogan “Stronger, Faster, Better”, the campaign portrays all aspects of the police agencies in BiH, diverse, responsive institutions working to ensure the citizens’ safety.

“Stronger, Faster, Better” presents service-oriented, more strategic law enforcement agencies that are tougher on all forms of crime, outside as well as inside the organisation. It also promotes a police that has adopted a philosophy of proactive community policing, with compassion, and clarity of vision and values when it comes to the mission of policing. To this end, the campaign elements emphasise a prepared, strong police force that provide security, peace of mind and a sense of safety for their communities.