…is the single most important message of a media campaign jointly implemented by BiH police agencies and the EU Police Mission in response to the dramatic increase of traffic accidents resulting in casualties across Bosnia and Herzegovina. 

The objective of the campaign is to raise awareness of all BIH citizens about the importance of compliance with the traffic regulations, with a special attention to drivers as the key factors in traffic safety.

This campaign shall in the next four weeks via TV and radio spots, print advertisements focus on the dangers of over-speeding and driving under the influence of alcohol as well as children safety. 

Obey the traffic rules – slow down!