The EUPM and the BiH law enforcement agencies implemented this campaign from June to December 2006 with the aim of raising awareness about the dangers of drug abuse. During the campaign EUPM and local police organised a series of activities to educate young people about the hazardous effects of drugs. Simultaneously, the campaign also aimed to re-intensify the role of parents in recognising the vulnerability of their children towards drugs. The campaign was implemented in partnership with health and educational institutions, NGOs and other stakeholders.